A festival,
a studio,
a magazine

Sole is the leading voice for youth and contemporary culture across the Middle East and North Africa. Founded in 2010, the platform is built on music, fashion, visual arts, sports and wellness.

Today Sole operates a festival, a creative studio, a basketball league, and an annual print and digital magazine. Every December, Sole DXB brings tens of thousands of people to The Square Nad Al Sheba for three days and nights of live music, DJ sets, talks, basketball, skate, sneaker culture and food.

As a creative and brand consulting agency, Sole works with 20+ global and regional partners, from luxury fashion and sportswear to art, government, music and tech, communicating ideas with intention and original thought across print, digital and experiential.